Constellation divesting Svedka Vodka for $1.2B to Pernod Ricard

Constellation Brands is concluding the sale of Svedka Vodka brand to Pernod Ricard for approximately $1.2B.

Under the deal, Pernod will acquiring Svedka brand, as well as related inventory and interests in certain contracts.

Speaking of the development, Constellation Brands president and CEO Bill Newlands said: “The closure of this sale concludes a series of transactions within our wine and spirits business designed to help accelerate revenue growth and operating margin performance by advancing our vision of building a winning portfolio of distinctive, higher-end brands.

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