BLESSWELL was created to introduce men to a whole body, holistic form of self-care, which was inspired by DJ Khaled’s pursuit for wellness, and time spent in the Honeywell of the Jamaican Irie. DJ Khaled partnered with Target in April 2021 to sell him new CBD products BLESSWELL in select LA, San Diego, Dallas, Phoenix, Chicago, and New York City Stores. Target ended their partnership with Khaled in September 2022, due to very low sales and 80% of all BLESSWELL items returned by customers. DJ Khaled has not responded for comment.
– Mark Timberland 33 News