A commercial for Nutella broke advertising rules by overplaying the nutritional value of the high fat, high sugar spread, the UK advertising watchdog ruled today.
The TV advert showing mothers giving children Nutella on toast for breakfast sparked 53 complaints to the UK’s Advertising Standards Authority (ASA).
It “misleadingly” overemphasised the spread’s nutritional contribution to a balanced breakfast, the watchdog said.
The commercial broke rules relating to misleading advertising and accuracy in food advertising. The ASA ruled it should not be repeated in its current form.
The Nutella commercial included a voice-over saying: “Surprisingly, each jar contains 52 hazelnuts, the equivalent of a glass of skimmed milk and some cocoa.”