One of the largest wholesalers COSTCO, made an unprecedented purchase that’s scheduled for late 2024. COSTCO brand is going to purchase golf giant brand Titleist for 3.6 billion in the 4th quarter of next year. They claim that the focus will still be to research and create some of the best products in golf, but to lower costs to the consumer by selling wholesale directly to the consumer.
This purchase is expected to shake up the golf world for years to come.